Apple’s iPhone X is no longer the big boss on the smartphone market

It’s been 11 years since the first ever iPhone hit the market. The smartphone, released back in those hazy days of ‘07, had a 3.5-inch screen, a single loudspeaker and a memory of just 128 MB.

“Despite some flaws and feature omissions, the iPhone is, on balance, a beautiful and breakthrough handheld computer,” The Wall Street Journal technology columnist, Walt Mossberg said at the time.
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Fast-forward to 2018 and we’ve now got the all-singing, all-dancing iPhone X. Features like the Face ID authentication would have seemed inconceivable a decade ago.

But despite selling millions and millions of the new smartphones - the most expensive Apple has ever released with a starting price of £999 - the iPhone X has now been knocked off its top spot as the best-selling smartphone in the world.





Tim Cook proudly showing off his latest tech baby


According to the latest research from Counterpoint’s Market Pulse, Samsung’s Galaxy S9 series became the best seller globally, pushing Apple’s iPhone X to the third spot.

The research showed that Apple declined month-on-month due to pretty standard seasonality – the iPhone X has now been on the market for more than six months.

The iPhone X was still Apple’s top-selling model in April, the most recent month for which data is available from Counterpoint Research, taking 2.3% of the global smartphone market, while the smaller iPhone 8 came in at 2.2%.
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However, the top two spots were taken by the Galaxy S9+ and the S9, which both hold 2.6% of the global market. However, both were released relatively recently, in March. The S9 retails on the official UK Samsung site at £739 and the S9+at £929.


However, it’s not like Apple is in any sort of crisis; the company continues to dominate the global best-selling smartphone models occupying five spots in the top ten.




Apple is also working on their sequel to the iPhone X and, according to Bloomberg, one of the models they are working on is their largest phone yet, a ‘phablet’.

With a screen of nearly 6.5 inches, Apple’s large new handset will be one of the biggest mainstream smartphones on the market, the site reports.