Chelsea agree biggest sleeve deal in Premier League history

Chelsea confirms they have agreed on a deal with Hyundai to become their new official global automotive partner. The deal will see Hyundai’s logo appearing on the sleeves of their match shirt from the 2018/19 season in all domestic matches that feature the men’s, women’s and academy teams.
MORE:

Maurizio Sarri set to be named next Chelsea manager this week and bring four players in - report

According to the Daily Mail, it’s the biggest deal of its kind in the Premier League, surpassing Arsenal’s £30m deal with Visit Rwanda, earning the Blues £40m over four years. Chelsea will wear their new shirts for the first time in Australia against Perth Glory in a pre-season friendly on July 23.

The official announcement on social media saw Chelsea fans given the chance to pose alongside Olivier Giroud, David Luiz and Tiemoue Bakayoko in an amusing video. It’s good news for the Blues’ commercial interests, but there’s a lot of uncertainty about the direction the club is going in.

MORE:

Chelsea set to seal the first signing of the summer after meeting with the agent of Ligue 1 goal of the season winner

Owner Roman Abramovich has been denied a UK Visa and recently halted plans to expand Stamford Bridge. After Chelsea failed to qualify for the Champions League for the second time in three seasons, Abramovich has lost a lot of money and was rumored to be considering selling the club.

Despite the setback, their deal with Hyundai will see more money coming into the club, making up for some of the Champions League shortfalls, but finishing in the top-four next